Open Innovation is defined by opening the organisational boundaries of the company. This offer organisations the opportunity of an inflow of expertise from outside, or even the creation of new opportunities for use, not previously considered.
Strengthen own developments
With outside-in innovations, the enterprise opens itself up to external innovators or market information groups to obtain market information, ideas, solutions, technologies or feedback. The integration of external knowledge extends the thought-horizon with the interdisciplinary development of new solutions. The extended access to external resources also opens the option to reduce innovative risk.
Through the inclusion of customers, user experiences and needs are gathered directly from the market. With this, the direction and development of a solution can occur close to the market and increases the rate of success.
Digital crowdsourcing platforms network interested user circles and the previously dormant knowledge, expertise and skills are made visible.
In an ideal scenario, personnel recruiting measures can even be derived from this.
Open Innovation help to positively influence marketing and the visibility of innovation initiatives by, for example, presenting new projects to different stakeholders.
New opportunities for own developments
With inside-out open innovations, the enterprise tries to share existing internal knowledge with the external environment and, as a result, new,external sales opportunities for the utilisation of own technologies can be found and/or technologies even outside the current business model can be utilised. This can lead to establishing spin-offs or to out-licensing.
Inside-Out Open Innovations can boost the growth of whole markets, which benefits every market participant within the respective area.
The innovation activity within an enterprise is determined, to a large extent, by an innovation-promoting culture. This culture is above all characterised by management, which can contribute through the exemplification of values and the disposition of resources to the development of an innovation culture. Through the activation of internal and external resources, management can strengthen the integration service of an enterprise and force a quick transfer of innovations into marketable products. A modern enterprise culture permits experiments and failures, can deal with uncertainty and errors, and ensures purposefully to use the external knowledge profitably.
The handling of their own intellectual property and that of innovation partners plays a crucial role in this. This must be clearly defined and made transparent for all.
To enter into the matter of Open Innovation, you should therefore ask the question at the outset: how will opening the innovation process and the integration of external partners fit in with the active handling of knowledge, and what measures are required?
Open innovation strategy
Austria is the first European Member State to have developed an extensive national open innovation strategy. In the course of a wide participation process in which not only stakeholder from research, science and economics were involved, but also those from the civilian population, the strategy was created. Alongside an analysis of the national and international status quo on the matter of open innovation, this includes a vision for 2025 and concrete measures for implementation. More information about the implementation of the OI strategy and the strategy as a download, can be found here.